At PrepWorks Sdn. Bhd. (Company No. 201401016822 / 1092908-U) (“we,” “us,” or “our”), we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://prep.works), fill out lead generation forms across our ad networks (including Google Ads and Meta Ads / Facebook & Instagram), or interact with our educational consulting services.
1. INFORMATION WE COLLECT
We collect personal information that you voluntarily provide to us when expressing an interest in our educational consulting, academic tutoring, foundation programs, or university application guidance.
A. Personal Information Provided by You
When you complete a form (such as a Google Lead Form, Meta Instant Form on Facebook/Instagram, website contact form, or consultation request), we collect:
- Full Name
- Phone Number / WhatsApp Contact (to follow up directly regarding your consultation request)
- Email Address
- State / City / Region (to tailor localized educational guidance and program pathways)
- Academic Details (if provided in open fields, e.g., current curriculum like IGCSE, A-Levels, IB, or target universities)
B. Information Collected Automatically & via Ad Platforms
When you interact with our advertisements or website, we and our advertising partners (Google and Meta) automatically collect technical and engagement data:
- Device & Network Data: IP address, browser type, operating system, and mobile device identifiers.
- Tracking & Analytics Technologies: Google Tag Manager, Google Ads conversion tags, Meta Pixel, and custom audiences for conversion tracking, performance measurement, and remarketing.
2. HOW WE USE YOUR INFORMATION
We process your personal information strictly for legitimate business and educational consulting purposes, including:
- Direct Inquiry Follow-Up: Contacting you via phone call, WhatsApp, or email regarding your specific lead form submission or consultation request.
- Educational Advisory: Providing tailored recommendations on university admissions, academic tutoring, and pre-university/foundation pathways.
- Ad Campaign Optimization: Measuring and analyzing the performance of our Google Ads and Meta (Facebook/Instagram) advertising campaigns.
- Direct Marketing: Sending relevant newsletters, educational e-books, event invitations, or service updates (you may opt out at any time).
- Legal & Administrative: Complying with regulatory obligations and maintaining network security.
3. LEGAL BASIS FOR PROCESSING (PDPA & APPLICABLE LAWS)
Under the Malaysian Personal Data Protection Act 2010 (PDPA) and international privacy standards, we process your personal data under the following legal bases:
- Consent: You give us explicit consent when you submit your details via our ad lead forms, contact forms, or subscription fields.
- Pre-Contractual / Service Steps: Processing is necessary to evaluate and fulfill your request for an initial consultation or educational assessment prior to enrollment.
- Legitimate Interests: To continuously improve our educational programs, optimize our digital marketing strategies, and maintain platform security.
4. SHARING & DISCLOSURE OF YOUR INFORMATION
We do not sell, rent, or trade your personal data to any third parties.
We share your information only in the following limited and controlled circumstances:
- Ad Platforms & Analytics Providers: Meta Platforms, Inc. and Google LLC for performance tracking, ad delivery, and attribution analysis.
- Authorized Third-Party Service Providers: Trusted partners providing technical infrastructure, Customer Relationship Management (CRM) tools, email delivery platforms, and secure web hosting. All providers are contractually bound to keep your data confidential and secure.
- Legal Compliance: When required by law, subpoena, or government order under applicable Malaysian legislation.
5. COOKIES & ADVERTISING TRACKING
Our website uses cookies, web beacons, and pixels (including Meta Pixel and Google Analytics tags) to:
- Analyze traffic patterns and user behavior on our platform.
- Track conversions originating from Google Ads and Meta Ads campaigns.
- Present relevant advertisement campaigns to prospective students and parents (Retargeting).
You can control cookie preferences directly through your web browser settings. Note that disabling certain cookies may affect website functionality.
6. DATA SECURITY & RETENTION
- Security: We employ administrative, organizational, and technical safeguards (including SSL encryption and access controls) to prevent unauthorized access, disclosure, or alteration of your personal data.
- Retention: We retain your personal information only for as long as needed to fulfill the consultation, administrative, or marketing purposes outlined in this notice, or to comply with statutory legal requirements.
7. PROTECTION OF MINORS
Because our academic programs support students preparing for boarding schools, IGCSE, A-Levels, and university entry, we frequently interact with secondary school students. Where a student is under 18 years of age, we strongly encourage direct parental or guardian oversight throughout all advisory and consultation processes.
8. YOUR PRIVACY RIGHTS
Under the Malaysian Personal Data Protection Act 2010 (PDPA), you have the right to:
- Access: Request details or a copy of the personal data we hold about you.
- Correction: Request updates or corrections to incomplete or inaccurate data.
- Withdraw Consent / Opt-Out: Unsubscribe from our promotional emails or request that we stop contacting you via phone/WhatsApp at any time.
- Deletion: Request the erasure of your record from our systems, subject to applicable regulatory retention rules.
9. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our marketing technologies, ad platform requirements, or statutory legal obligations. Revisions will be published directly on this page with an updated "Last Updated" timestamp.
10. CONTACT US
For questions, feedback, or requests to access/update your personal data, please contact us directly: